No One Tells Me What To Think
Six R-type photographs, each 42x30cm, 1998

Linked artist Collaboration

In our society we often find ourselves judged by what we do or do not own. This attitude and form of evaluation is wilfully employed in advertising to sell us our dreams and feed our paranoia.
For Amanda Scope, a graphic designer, there is often a moral battle at play. Scope has genuine concerns about the increasing pressures to conform which are propagated through mass media. Through her work she proposes that the power held by the mass media can be used in a more responsible way. She seeks to reveal the power structures at work in these images of ‘freedom’ and ‘idealism’ we are sold, and to present an alternative to corporate homogeneity. An alternative where the individual is empowered and real choice becomes a possibility.
Take Control is the underlying theme of Scopes work, No One Tells Me What To Think states its message loud and clear, utilising television, the powerful and ubiquitous tool of communication. The intentional ambiguity regarding who is speaking, sets up an uneasy subject object relationship.
The work provokes thought about our own individuality and warns us of buying into a world where our lives become nothing more than the material possessions we have managed to accumulate.

copyright ReForm